product & design

11.01.2026 — books, product & design
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

11.01.2025 — books, product & design
If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.